Our Highland Story in Numbers
Every number tells a story of dedication, quality, and highland heritage
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Founded
Heritage farming began
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Acres
Highland farmland
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Altitude
Cool mountain air
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Specialties
Premium products
Our Heritage
Four Generations of Highland Farming
In 1918, our family first carved plots into the cool slopes of Cameron Highlands. What started as small hillside farming has grown into something special—a commitment to highland quality that spans four generations.
Today, Winter & Berry Merchants manages over 100 acres of highland farmland, coordinating planning, quality control, and logistics across our own fields and carefully selected partner farms. We're not just growers—we're guardians of a tradition.
Our approach is simple: grow responsibly, harvest with care, deliver with integrity. From seed to cold-chain delivery, every step reflects our commitment to serving healthy, premium produce to families across Malaysia and beyond.
“To be guardians of highland quality—growing responsibly and serving healthy food that nourishes communities.”— Winter & Berry Merchants
Cameron Highlands, Malaysia
Our highland home sits at 1,200–1,300m above sea level, where cooler nights and spring-fed water create perfect conditions for dense texture and clean flavour.
Highland Location
1,200–1,300m altitude with cool nights
Spring-Fed Fields
Clear mountain water for irrigation
100+ Acres
Owned and partner farm network
Cold-Chain System
Pre-cooling and temperature control
Our Three Specialties
Highland precision meets innovative cultivation. Each product represents years of dedication to quality.
ESG: Our Commitments
We believe a better food system is built on Environment, Social, and Governance principles.
Environment
Prioritise farms using good agricultural practices, targeted sprays (IPM), and water stewardship. Improve materials and reduce loss through tight cold-chain.
Social
Supplier Code of Conduct: no child/forced labor; safe conditions and PPE. Training and market visibility for smallholders with fair, program-based offtake.
Governance
Traceability by lot/batch on every carton; temperature checks logged. Compliance support for destination markets. Straightforward ethics: no greenwashing, transparent progress.
Work With Us
Whether you're a buyer looking for reliable highland produce or a grower interested in partnership, we welcome conversations with people who share our commitment to quality.
Retail & HORECA Buyers
Lock programs early, especially for white sweet corn with our 100-day growing cycle
Distributors
Ask about weekly call-offs and seasonal promotion opportunities
Farm Partners
Selected growers who align with our standards and share our values