Progress, Not Perfection
We set standards, verify them, and choose partners who farm responsibly. We measure what matters and report honestly.
Environment
Responsible sourcing from farms using good agricultural practices. Water stewardship, soil health, and integrated pest management guide our partnerships.
IPM practices • Water conservation • Soil protection
Social
Fair wages, safe conditions, and zero tolerance for child or forced labor. We support smallholder farmers with training and fair program-based offtake.
Safe working conditions • Fair wages • Farmer support
Governance
Complete traceability with QR-coded cartons. Temperature logs, batch coding, and zero tolerance for bribery ensure transparent, ethical operations.
Full traceability • Zero tolerance policy • Transparent operations
What We Do
Concrete actions across our operations, from farm partnerships to packaging choices.
Responsible Sourcing
We prioritise farms with MYGAP/GlobalG.A.P or equivalent good agriculture practices. All pesticide use must be legal and meet MRL limits for destination markets.
Partner with certified farms using good agricultural practices
Support integrated pest management and beneficial insects
Promote soil health through crop rotation and ground cover
Encourage water stewardship with efficient irrigation systems
People & Community
Our Supplier Code of Conduct prohibits child and forced labour. We expect fair wages, safe working conditions, and proper PPE during handling and spraying.
Comprehensive supplier code prohibiting child and forced labour
Fair wage standards and safe working conditions for all workers
Training and support programs for smallholder farmers
Safety-first approach with detailed SOPs and incident reporting
Transparency & Ethics
Each carton is batch-coded with farm, date, and lot information for full traceability. We maintain zero tolerance for bribery or facilitation payments.
Complete lot traceability with QR-coded cartons to source
Immediate hold-and-trace system for non-compliance incidents
Zero tolerance policy for bribery or facilitation payments
Regular supplier reviews with corrective action plans
Our 2025-2028 Targets
Measurable commitments with clear timelines. We'll report progress annually—transparent about both achievements and areas needing improvement.
2025 Foundation Year
2025 Foundation Year
Foundation Year
Building our measurement foundation with transparency and establishing baselines for continuous improvement.
Packaging Transparency
Complete packaging bill of materials published for every SKU
Food Loss Baseline
Comprehensive food loss measurement system implemented
Climate Mapping
Full mapping of emission hotspots throughout logistics network
2026 Implementation
2026 Implementation
Implementation Phase
Turning plans into action with sustainable materials and measurable reduction targets.
Sustainable Materials Target
≥50% rPET Content
Achieve 50% or more rPET content across standard PET packaging where supply chains allow
Food Loss Reduction
≤3.5% Strawberries, ≤2.0% Corn
Maximum loss rates by weight from dispatch to arrival
Supplier Commitment
100% Core Partners
All core farm partners committed to our Supplier Code of Conduct
2027 Optimization
2027 Optimization
Optimization Phase
Major transitions in packaging design and logistics efficiency to reduce environmental footprint.
Packaging Revolution
100% Recyclable
Complete transition to recyclable or mono-material primary packaging with PVC phase-out
Transport Efficiency
20% Lower Emissions
Reduction in transport emissions through advanced route consolidation
Responsible Sourcing Milestone
70% IPM Farms
Volume sourced from farms using Integrated Pest Management practices
2028 & Beyond
2028 & Beyond
Vision Realized
Achieving significant reductions while building toward our 2030 net-zero commitment.
Food Loss Reduction
-30% vs 2025 Baseline
Significant reduction in food loss intensity compared to 2025 baseline
Emission Reduction
-30% Per Kg Delivered
Reduction in emission intensity per kilogram delivered (Scope 3 logistics)
Ongoing Excellence
Continuous Improvement
Targeted MRL testing and comprehensive supplier development programs
Our Core Principles
Authenticity over marketing promises. Substance over spin.
Zero Greenwashing
We refuse to make claims we cannot verify or substantiate.
No "organic" claims without certification
No "net-zero" claims without public baseline and plan
No vague sustainability language without measurable targets
Complete Transparency
We commit to sharing both our progress and our shortcomings.
Annual progress reports with real data
Public accountability for missed targets
Open communication about challenges and improvements